The Importance of a Visual Marketing for Your Business
11.12.2013The world, as a whole, has become a more visual place. Everything is innately visual around us – from smartphones, web pages, TV screens, tablets, video cameras, billboards, and the list goes on. This is why Marketers understand more and more why visual marketing and video production in particular, are becoming the mediums of choice for sharing corporate and promotional messages to audiences. Every business has a story to tell and visually present what makes them unique, in that respect, visual marketing is very much like storytelling.
When you watch a video, whether it's a corporate film, a product video or even a training video, you understand more than with a few lines of texts and a couple of pictures. The combination of seeing and hearing encourages trust and loyalty, especially in this day-and-age where business is done virtually rather than face-to-face. A well produced video gives your business a more identifiable personality.
Youtube has become the 2nd most used search engine in the world. This phenomenon tells us that having all the information you could possibly want at your fingertips is not enough anymore. People no longer want to read about what you do, they want to see what you do.
The key to a successful promotional video, other that it's graphic appeal, is it's transparency to your specific marketing messages. It is really important that your audience understands, easily and from the first 20 seconds, what you are trying to say to them. In order to make this process effective, I usually recommend a clear marketing strategy and market analysis to tighten up messages and effectively combine them with eye-catching visuals and a strong soundtrack.
Creating a powerful promo video requires a team of experts to combine the best technologies as well as a clear understanding of your marketing messages. There are many compelling reasons why your business should opt for this type of visual marketing content and as long as you keep it real, entertaining, and educational, your customers will be hooked.
Author: Breeze Animation Ltd.