Managing a Video Production - Part 3


Part 1 - Getting Started
Part 2 - Planning Your Project
Part 3 - Production (this post)
Part 4 - Post-Production (Coming soon)

In our previous blog series you have planned and scripted your video. Now it's time to get ahead for the actual production. This is where the fun begins!


Once the storyboard is approved it is time to let the creative team do what they know best. They will start working on the following elements:

1. ART& DESIGN: Completion of the visual concept, adapting the overall design to the corporate brand identity along the entire movie and imbedding on-screen texts in their precise style and significance.

Example 1: Visual concept animation test:

Example 2: Visual concept completion &final text placement:

2. VIDEO SHOOTING: If the movie requires video elements you need to consider the scope of the production. For a large scale video production you may need: A director, producer, actors, hair & makeup-artist, lighting and props. It can be a big commercial-like production with 20-30 people, but most corporate movies don't require such a big operation. More likely that you'll require:
> A professional photographer with an HD video camera (nowadays more and more professionals use 4K image quality) and proper lighting gear.
> Optional locations (green screen studio, indoor/outdoor locations).
> Actors / stand-ins if required. You will get several options to choose from.

Here are some production shots:
 NARRATION: The studio should send you several talents (voice samples) to choose from according to your specifications (language, accent, man/woman, younger/older, etc.). Once you've chosen your talent the studio will set a session date with a recording studio.
It's highly recommended for you to be present during the recording, to make sure everything is pronounced correctly, especially professional jargon words that you may take for granted.

Of-course the 'guide' that was recorded for the animatic stage can be helpful too.

4. 3D/2D ELEMENTS PREPARATION: This is where Your product, along with other items and the environment of the film is created and prepared for animation. If it's 3D technique it includes modeling of scenes and props, lightning and shading to get the desired look&feel. Another option for modeling it's if your company already has the product/element design from an engineering program, you can provide it to the studio in the desired format, saving time and insuring accuracy.If it's 2D technique the process includes drawing and illustration of the elements , or image processing based on the source materials.

Recommendation: It's important to do this only after the animatic drawings are accurattechnically approved, because a significant change after the modeling is done, will probably cost you more time and money!

Example of 3D model being lighted, shaded and prepared for animation:

5. ANIMATION:This stage commences only after all of the raw materials are approved. This is where the studio animates the elements they modeled or received from you. Everything is synchronized with the narration to ensure optimum result. Be aware not to make changes to any of the models after they have been animated, otherwise the animation will need to be re-done.

Example of animated shot:

When all or most of the elements are ready , the team start replacing the storyboard, shot after shot. Now the storyboard is replaced by the 'Offline(Draft)' version.

Example of shooting version vs. draft version:

Once ready, the studio will present a more advanced and detailed version of the movie, just before the final delivery. The movie is still not as pretty as it is (hopefully) going to be. Like in previous stages, this is your opportunity to provide comments and request changes.

The next post will introduce you to the post-production world; from production to compositing, and beyond. Follow us to learn more!

Link to: Managing a Media Production - Part 1
Link to: Managing a Media Production - Part 2
Managing a Video Production - Part 3

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