Managing a Video Production - Part 2
09.07.20151. Part 1 - Getting Started
2. Part 2 - Planning Your Project (this post)
3. Part 3 - Production
4. Part 4 - Post-Production
By now you should have chosen a vendor. Hopefully it’s a highly creative team that will be easy to work with.
Recommendation: If you are not the only decision maker in your company, you will have different people with different opinions involved in this project. We suggest appointing one "point of contact" with the studio, to lead the project on your end, collect everyone's comments and deliver the ones that are relevant to the studio. multiple points of contact may cause confusion, significant delays, extra costs and unnecessary friction with the studio.
In this and the next 2 blog posts We will take you through the major steps of a product video production. In general there are three major steps, which usually mean some face-to-face meetings with the studio:
1. Pre-Production (this post)
First - Brainstorming
This is a very important step in the process! It's important that you invite all of the relevant people from your company who will sign off on the movie. You should provide the vendor with as much information as possible to help them understand the key messages, the character of the movie and some concept directions. This is also the time to coordinate expectations as to the process, timetable and the final outcome. Oh, and bring the brief you wrote to this meeting, just to make sure everything is covered.
Second - Story and Visual Concept
The studio presents one or several (depending on the movie) concepts for the video. The concept may include design styles and segment examples from other videos. At the end of this meeting there should be a decision as to the chosen concept style and/or the changes that should be implemented in them.
I would like to stress the importance of providing as much feedback and comments as possible in the early stages, because you may find that doing so in later stages could be costly (in both time and money).
A part of our client concept art
Third - Script Presentation
The vendor presents a full videoscript for approval. The script isdivided into shots with exact timing for each shot, key messages, copywriting for each shot and a textual description of each visual.Throughout the process the vendor should be working closely with your brief to make sure the key messages have been implemented and the length of the movie is according to your specifications. This is the time for you to make sure the vendor is on track.
Fourth - Storyboard
Once the script is approved (by you, the client) the vendor presents a storyboard. The purpose of the storyboard is to turn the approved script into a movie draft. This is the first time you actually see the movie (kind of), although not in its final "pretty" version (like your movie on a bad hair day). The purpose is to make sure that the messages and visuals are accurate and in the right order. It may not be easy but it's important in this stage you understand what you are seeing, and provide all of your comments and changes, because this is the base for the complete movie production. You should also remember that the further along you are in the production process, the harder (and more costly) it will be to implement changes.
In our next blog you will read about the production world; from concept to storyboard,
and see how to work with your creative agency to get the best results.
Link to: Managing a Media Production - Part 1
Link to: Managing a Media Production - Part 3