6 tips on creating a promotional video for your company

09.04.2014

Promotional Video Marketing has become one of the top forms of communicating to a target audience.  All businesses, small and large, are jumping on board to get their start with video, knowing that consumers expect it!

So here are 6 tips on how to go about making a killer marketing video:

1. Know Your Audience

Make sure your audience might actually watch your video! How? The best way is to work with a creative brief when beginning a new advertising strategy. A creative brief asks a series of questions with the aim of focusing on the target audience, their wants and needs and how best to communicate with them to motivate action!

2. Fine Tune Your Message

Make sure that your marketing messages are fresh, clear, concise, effective and aligned with your target audience. A good marketing message creates curiosity and drives your target audience to take the action your desire. It sets you apart from the competition and leaves a lasting impression, strengthening your brand.

3. Choose Your Video Style

Now that you know WHO you’ll be speaking to, and WHAT the message will be, it’s time to choose the HOW! The genre of the video sets the tone and subliminal message about your idea, offering and brand. Having creative experts involved in this process is always a good idea, as they can often connect and communicate abstract ideas more easily and help you make something that engages the viewer.

4. Invest in Production

Online Media Marketing is becoming more and more high-tech, and the quality is skyrocketing. In the past, a businesses could get away with hand-held webcam videos shot in dark rooms. Those days are over! Today, the market demands quality and innovation so the production quality is important. Twitter and Facebook users won’t bother with a low quality video and audio. Remember that your promotional video represents your company much like a sales person, except that the video can’t make up excuses and apologies on the spot, it has to stand up on its own and it has one chance to leave a good impression!

5. The Right Planning

A promotional video requires planning and preparation before the production starts. Although many businesses are investing in camera and production gear to start making videos in-house, they’re also realizing how much work is actually involved in production! Typical productions require a lot of aspects to be lined up and ready to go; a location (or locations) reserved for shooting, a good camera and camera operator, audio equipment and the technical know-how to use it, tripods and other camera support gear, lighting options (either reflectors or electric lights) and a narrator, interviewee or actor to be in front of the camera! Not to mention the final step of video editing! At the end of the day - it is always best to work with a pro.

6. Choosing to Work With a Video Pro

A video made by a professional will last for years and do the job it was intended to do. It’ll save you time – you won’t have to bear the stress of learning all the technical and marketing ‘communication’ elements that go into production – and money that you can make doing what you do best:  developing and/or selling your products and services.
6 tips on creating a promotional video for your company
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